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Entrepreneurship Masterclass by Ken Burke

Regular price $49.00
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This detailed online course will help you in every step of the way to ensure success for your child's entrepreneurial dreams. After all, who can be better mentors for future professionals than their parents themselves?

Masterclass Details:

  • Session 1- Problem & Solution Statements Explained:
    The key to your business success is finding a problem and solving it. And the strength of the customer problem you’re solving determines the likelihood that your business will solve it. This overview will define problem and solution statements so that you can crystalize what problem you’re actually solving for customers. Included is a look at the problem and solution statements for the meal subscription service Hello Fresh.

  • Session 2- Market Trends Explained
    Time to put pen to paper—or fingers to keyboard. Take a look inside the Prep Worksheet that prepares you to define and segment your competition for your business plan. The key to success is taking the time necessary to deeply understand your business and be prepared to run it—use this workshop and Prep Worksheet to do just that.

  • Session 3- Defining and Segmenting Competition Explained
    You want the competition. Why? Having competition not only validates the market you’re in but is an indicator of an established market—which is a risk-reducer from an investor’s point of view. Embrace your competition. This overview covers the importance of evaluating the strengths, weaknesses, and position of your competitors.

  • Session 4- Unique Competitive Advantage Explained
    How and why customers perceive the unique value of your product or service is something integrated into all aspects of your customer communication—from your website to marketing and social media to packaging. This Microcast explains how that works by looking at a few top brands and how they communicate their unique value propositions.

  • Session 5- Product and Service Positioning Explained
    This Microcast offers an overview of how problem and solutions statements, mission and vision, and key business strategies connect to your product and service positioning—plus a look at how top brands have positioned their products and services.

  • Session 6- Target Market Explained
    What people are most likely to appreciate and buy your products or services? What are their age range, geography, and favorite hobbies? Your target market is that group of customers, fitting a certain profile, who are the ideal purchasers of your product or service. In this overview of demographics and psychographics, you’ll learn how to clarify and refine the target market for your product or service. This Microcast includes a look at target markets of brands such as Supercuts, Rolex, and Lexus.

  • Session 7- Unique Value Proposition Explained
    How and why customers perceive the unique value of your product or service is something integrated into all aspects of your customer communication—from your website to marketing and social media to packaging. This Microcast explains how that works by looking at a few top brands and how they communicate their unique value propositions.

  • Session 8- Product Strategy Explained
    What is your offering? How will customers find it and benefit from it? Your product strategy answers these questions and is the culmination of how you define your product or service. This overview explores how to define your product vision, the importance of a product roadmap, and tips for execution so that you can launch your minimal viable (MVP) product as quickly as possible, yet not too soon.

  • Session 9- Pricing Strategy Explained
    The price you set for your product or service broadcasts its value to potential customers. This Microcast provides an overview of the many variables that impact the pricing, pricing models, and using the competitive analysis to achieve competitive pricing and healthy margins.

  • Session 10- Marketing Objectives Explained
    Learn why your marketing objectives are fundamental to building a marketing strategy for your business and a critical component of your business strategy overall.

  • Session 11- Build a Strategic Marketing Plan
    What are the most effective ways to attract customers to your product or service? This video walks through three key steps in depth: Analyzing the marketing programs your competition is using, choosing a marketing mix for your business, and creating your marketing plan.

  • Session 12- Execution Plan Explained
    Your execution strategy covers the nuts and bolts of the launch of your business—a high-level plan that documents how you’ll execute your launch and keep your business up and running. This overview covers the five areas of a solid execution plan: Milestones, staffing plan, risk and risk mitigation plans, key performance indicators (KPIs), and start-up plan.

  • Session 13- Financial Plan Primer
    Entrepreneurs tend to avoid financial planning. Don’t wait until you run out of cash or find yourself unable to pay employees—learn basic business financials today.  This Microcast provides an overview of tools and considerations that will enable you to create a financially successful business.
About Ken Burke: Ken Burke is a renowned name in Silicon Valley. He is also a serial entrepreneur and an entrepreneurship coach who mentors adults about the nitty-gritty of entrepreneurship through his company Entrepreneurship NOW! He recently sold his previous company Market Live for $100 million.


 

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